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I can see this being a major clusterfuck by MS. ‘New’ Coke is the best analogy I’ve seen so far about this.

They are pissed off that Hotmail, which has been around since 1996, only has about 370million active users but the much newer GMail already has about 450million.

So why don’t they simply improve hotmail instead of messing around? Are they following the old management consultant’s trick; can’t change anything, can’t achieve anything? Change the name to fool the client into thinking you have done something amazing.

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